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Search Engine Placements FAQs

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If you are wondering what the differences are between the various forms of Search Engine Placement and what type is the best value, look no further. Take a few minutes to study this page to make the best and most informed decision in your online marketing approach.

Let's summarize each of the major search engine promotion vehicles so that you can make the best possible selection(s). All of them are good and some give you more value than others depending on your market and budget.

1.Search Engine Placement Packages

Any one of e-Business Associates packages are, in our opinion, your best all-around marketing value to generate maximum traffic to your web site. The reason we say this is that they give you the ability to target specific keywords across all major search engines. These keywords are then converted into 'information frame pages' that are tuned very specifically to get a high ranking on each of the top 12 most popular search engines. We also guarantee a definite number of top 20 rankings based on the type of package you select. From the budget conscious to the big budget marketing guru, this should be your number one starting point.

2. Meta Tag Optimization

Since the 'information frame pages' reside on a separate server apart from your web site, they operate totally independently to draw traffic directly to your web site on a safe, external level. When someone clicks on an 'information frame page' link on a search engine, they go directly to your site without any delay. If you have not optimized your web site Meta Tags, this should be your second selection.

By adding effective Meta tags, it helps your main web site to become more visible on its own. The reason we rank this service as second, is because no single page within a web site can get a top ranking on all 12 important search engines. Therefore, you will want different Meta tags on each page within your website to target desirable keyword phrases.

3. Search Engine Submission & Reporting

Submitting your website to the major search engines on the Internet is a must to be found. e-Business-Associates.com can assist you in this process and handle all the work as your single-source connection. Most businesses want to see immediate results from their advertising efforts.

4. Yahoo Directory Submission

Sources indicate that Yahoo accounts for as much as 50% of all Internet traffic. This does not mean that if you have your site listed with them, that you will reap at least 50% of all the traffic you are destined for. Nor will it generate anywhere near the amount of overall traffic that any of the Search Engine Placement Packages provide. It also depends much upon what ranking positions you get for certain keywords. In fact, since you are only allowed to have your site listed under up to two business categories on Yahoo, you may only be visible on one or two keywords.

Even so, if your web site is fortunate enough to get a high ranking on Yahoo under any one or two important keywords, it can bring you substantial extra traffic and be well worth the investment. Note: Yahoo is only accepting paid submissions for commercial web sites.

5. Looksmart Directory Submission

Sources indicate that Looksmart accounts for as much as 60% of all Internet traffic because they feed several major portals including MSN, Excite, AltaVista, IWon and CNN to name a few. Like Yahoo, this does not mean that if you have your site listed with them, that you will reap at least 60% of all the traffic you are destined for. Nor will it generate anywhere near the amount of overall traffic that any of the Search Engine Placement Packages provide. It also depends much upon what ranking positions you get for certain keywords.

With Looksmart, you are permitted to submit your site in up to 5 categories provided that you pay the $199 up to 5 times. What is a big advantage is that you do not have to wait the typical 6 weeks to 4 months to get your main domain indexed. They will review your site within 48 hours and if your site is accepted, they will list you in their directory within several days.

Their Express Submit service guarantees a 48-hour turnaround time, while their Basic Submit at $99 guarantees that they will review your site in 8 weeks. If you are going to do it, we recommend the Express Submit because with the Basic Submit taking up to 8 weeks to review, you may already be indexed on some of those above mentioned engines via regular submission on an engine-by-engine basis.

6. Inktomi Directory Submission

One of the main portal providers, Inktomi Search/Submit is the easy way to get your web site content found through Inktomi's 125+ Search/Web partners, including AOL, iWon and MSN. A one-year subscription at $20 for the first page and $10 per page thereafter includes having your site's content revisited every 48 hours for 12 months, so your freshest content can be found by your site's visitors. This is the only directory/engine that visits this often to keep content up to date and it spans many engines, keeping them updated as well.

7. All-in-One Directory Submission

If you want to really speed up the process of being found by most of the important engines and directories, you can save a tremendous amount of time and money by adding this option to any of our Search Engine Placement Packages.

This will get you listed on both Inktomi and Looksmart, who feed most of the large search engine portals, plus Yahoo, sometimes referred to as the king of Internet Directories.

Please keep in mind that these submissions are only to get your main web site indexed and does not guarantee that your web site will be found under multiple keywords. This is why we have our Search Engine Placement Packages listed first. Still, if you have the budget or wish to finance everything you need for one low monthly cost, this is something you will want to do for your overall online success.

8. Reciprocal Link Directory

There is a reason why most popular web sites are ranked up top. Excellent content and good Meta tags are certainly two key elements that must first be in place. The third element is having good 'link popularity'.

In fact, one good reciprocal link can generate more traffic to your web site than a major search engine!

What this means is that some engines will rank other web sites higher under certain keywords based upon how many other popular web sites are linked to it. This kind of linking does not include those free for all links pages you may come across, but an actual reciprocal link to other credible web sites whose products or services are complimentary to yours.

Creating a true Reciprocal Link System requires an intensive ongoing effort to find compatible sites. Then, to request a link from that site's Webmaster to be placed on their site in exchange for you placing a link back to their site on yours.

Our service includes creating a mini-search engine directory for your site. This directory can store hundreds or thousands of reciprocal links from other popular and complimentary type web sites. The pages will look identical to your site's theme with ongoing reciprocal link generation to the most complimentary and popular sites across the web. This will continuously help to increase your link popularity and traffic.

9. Bid For Top Position

For as little as .01 cent per click you can bid on top position for specific keyword phrases on some of the most popular engines across the Internet.

10. Contact Us For Help

Financing is also available.

To order one of our Search Engine Placement Packages click here.

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Search Engine Placement Specialist - e-Business-Associates.com